RENJITH
PRATHAP
D&AD Gymshark: Find Your Tribe
The D&AD Gymshark brief called for a campaign to build brand awareness and increase favourability among 18- to 21-year-olds by uniting them around a common goal: being your personal best, whatever that looks like.
Find Your Tribe is an ad campaign that emphasises community by showcasing real perspectives of young adults. It tells the stories of people pushing themselves and lifting each other up through fitness, spotlighting the power of shared goals. The campaign addresses the rising issues of loneliness and low self-worth that many young people face today, aiming to inspire confidence and connection. Through bold messaging, Find Your Tribe delivers a strong call to action, encouraging everyone to find strength in community.
A key part of this project was filming real people who represent the heart of the campaign, making it a rewarding experience. Connecting with each person and capturing their unique perspectives brought the campaign’s message to life. It also gave me the chance to internalise and develop bold taglines and statements that reinforced the call to action with real impact.