BRANDING
IDENTITY
USER EXPERIENCE
Photoshop
Illustrator
After Effects
NatGeo Lime Odyssey:
My entry for the Dragon Rouge Firestarters brief 2023 - NatGeo Lime Odyssey is an interactive and educational travel app that combines the eco friendly transportation of Lime scooters and bikes with the adventure and educational expertise of National Geographic, all while incorporating a gamified way of city exploration.
Odyssey works alongside the
Lime app which allows users
to unlock any available lime
vehicle and follow the route
towards their next objective. In game challenges are designed to be educational and thought-
provoking, encouraging participants
to learn more about the city and its
surroundings while having fun on their
Lime scooter or bike. With a leaderboard
system where users can add
their friends, the app is designed to be socially interactive, adding an element of competition, providing an exciting way to explore cities while
learning about local cultures and promoting
sustainability.
icon animation in After Effects