BRANDING
DIGITAL
COPYWRITING
Photoshop
Illustrator
After Effects
Need 2 Know
Need2Know is a social news platform for young adults, bringing sustainability and climate change into focus with a fresh, approachable style. Built to make essential environmental topics clear and engaging, the brand combines minimalism with a bit of tech-geek charm. The design leans into a clean colour palette—white, yellow, and black—and playful pixel icons that add a modern, slightly retro feel, giving it a unique edge that’s both approachable and smart.
The branding is all about clarity and accessibility. The bold typography, simplified iconography, and organised layout make it easy to dive right into key topics. Need2Know is designed for young people who want quick, credible insights on climate issues and actionable ways to make a difference.
[collaborative project with Robert Pearce, Hannah Mistry & Abbie Monk]
visualising a minimalist style user personausing the lightbulb as a symbol of illumination - tying in with energy and knowledge.pixel iconography