RENJITH
PRATHAP
The Madhura Club
Madhura Club is a concept brand I developed as part of my final major project, “Exploring Cultural Duality.” The brand reimagines Ayurvedic wellness for a modern audience, helping younger South Asians reconnect with their cultural roots through health and well-being.This project was all about blending tradition with innovation. I focused on creating a visual identity that feels fresh and relevant while staying rooted in the timeless wisdom of Ayurveda. Every element was crafted to reflect a sense of simplicity, warmth, and authenticity. Earthy, rich tones paired with clean layouts capture the balance between heritage and contemporary aesthetics.
The products in the Madhura Club range are designed to feel both luxurious and approachable, offering natural solutions for skincare, haircare, and well-being. The ethos of the brand is centred on celebrating cultural heritage in a way that resonates with modern lifestyles, making Ayurveda accessible and inspiring for the new generation.